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United Wind : Website

The wind is one of the simplest and most beautiful elements of life on our planet, so when a company’s mission is to harness that wind as an energy source, there is a lot to consider when designing their website. The key is to be able to translate that beauty and simplicity directly into the user experience of the site, along with creating a compelling business case for why their audience should choose wind. These goals are attained in this award-winning website through engaging use of video, photography, color palette, typography and subtle HTML5 parallax motion elements throughout. Why wouldn’t you want to be your own power company?

Agency: Fairly Painless Advertising
Client: United Wind
Art Direction / Design / : Ryan Lockwood
Creative Direction : Tim Hackney
Development : David Smith
Strategy : Beth Taylor

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