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Royal Flyte : Responsive E-Commerce

When it comes to street wear brands, the market is heavily saturated and it takes a lot to stand out from the crowd. When approaching the user experience, design and build of this site there were matters of tone, simplicity, style, ease of use and sales conversions that needed to be seriously considered for the execution in order to make a lasting impression. The responsive e-commerce solution hit on all those points while positioning the brand as a high-quality, unique clothing and goods brand dedicated to their niche audience with a voice to match. If the crown fits, wear it.

Mobile UI Design

Website Design

Full Page Design

Print Ad

Agency: Ryan Lockwood Design + Direction
Client: Royal Flyte Clothing
Art Direction / Front-End Design / Development: Ryan Lockwood

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