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Mazda Connect : Brainpower

The engineering and technological brainpower behind many innovative product launches often can get overshadowed by the product itself. Such was the case for the Mazda Connect infotainment system for the 2014 Mazda 3. In order to shine a light on all of the technological feats executed by the teams at Mazda and Johnson Controls, a more engaging visual and aural experience was needed to make those achievements outshine the system and get the internal teams around the world excited. Created with 3D animation and images from the Mazda 3 press kit, combined with motion and sound design, this piece shows how the “brainpower” can be just as interesting.

Mazda Connect Brainpower Screen Capture

Mazda Connect Brainpower Screen Capture

Mazda Connect Brainpower Screen Capture

Mazda Connect Brainpower Screen Capture

Mazda Connect Brainpower Screen Capture

Agency: Fairly Painless Advertising
Client: Johnson Controls / Mazda
Art Direction / Editorial / Sound Design: Ryan Lockwood

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