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Fox Motors : TV

Car dealerships tend to get a bad rap from most consumers, making the experience of buying a car a moment to dread rather than to get excited about. But there is a better way, rooted in trust, honesty and integrity, which is exactly the brand experience that Fox Motors needed to communicate to its potential customers. With this in mind, a multifaceted recruitment and branding initiative was created that entailed consumer research, strategy, positioning, print, TV, outdoor, digital and a new site, all paying off Fox’s tagline: Only the Best.

Fox Motors - Point of View :30 TV

Fox Motors : People First :30 TV

Fox Motors : Fox Difference Superbowl :60 TV

Agency: Fairly Painless Advertising
Client: Fox Motors
Art Direction / Editorial: Ryan Lockwood
Creative Directon / Copywriting: Tim Hackney


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