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Fox Motors : Moments

Car dealerships tend to get a bad rap from most consumers, making the experience of buying a car a moment to dread rather than to get excited about. But there is a better way, rooted in trust, honesty and integrity, which is exactly the brand experience that Fox Motors needed to communicate to its potential customers. With this in mind, a multifaceted recruitment and branding initiative was created that entailed consumer research, strategy, positioning, print, TV, outdoor, digital and a new site, all paying off Fox’s tagline: Only the Best.

Agency: Fairly Painless Advertising
Client: Fox Motors
Art Direction: Ryan Lockwood
Creative Direction / Copywriting: Tim Hackney
Account Management: Craig Davis, Chris Cook


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