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Corvette Stingray : Configurable Display

There are so many parts in a modern automobile, sometimes we take for granted the details that make that vehicle stand out from the crowd. The in-dash user configurable display for the highly acclaimed 2014 Corvette Stingray is one of those details that is impossible to ignore, earning almost as much attention as the car itself. To highlight the features of this innovative design, the display was brought to life, combining only imagery from General Motors’ press kit with motion, sound and visual effects design, proving that storytelling can also be reconfigurable and effective.

Agency: Fairly Painless Advertising
Client: Johnson Controls
Art Direction / Editorial / Motion Design / Sound Design: Ryan Lockwood

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