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Aptera: A Modest Introduction

When Aptera set out to create an all-electric, carbon fiber car designed in Silicon Valley, they were sure to raise some eyebrows. When it also had three wheels, three seats and looked like it could take off from the ground, they started raising all kinds of questions, like, “Is the future finally here?”, “What does it run on, Plutonium?”, and “Can it fly?” The answers are what drove this mixed media launch campaign for the Aptera 2e, giving the audience both a glimpse of the vehicle as well as a hint of its personality.

Aptera Cab Topper Ad

Cab Topper Ad

Aptera NYC Signage Ad

OOH Signage Ad

Aptera Fuel Pump-Top Ad

Fuel Pump-Top Ad

Aptera Print Ad

Print Ad

Aptera Print Ad

Print Ad

Aptera Print Ad

Print Ad

Aptera Airport Ad

Airport Ad

Aptera Outdoor Billboard

OOH Billboard

Aptera Web Banner Ads

Web Banner Ads

Apple iAd

Agency: N/A - Student Work
Client: Aptera
Concept / Art Direction / Copywriting: Ryan Lockwood

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